Planetars · Ahmedabad · Est. 2025
Planetars is an Indian pro-planet marketplace for shoppers, and a free ESG self-assessment for brands. Every listing names its maker and its town. Every score names its 19 criteria.
Live now — 500 products from 47 Indian brands across 24 towns, and a free 19-criteria ESG check that needs no account.
The problem
Put two Indian brands side by side. One has spent three years changing its suppliers, its packaging and what it pays people. The other changed its label. On a shelf or a listing page they can look identical — same vocabulary, same leaf green, same price band.
The problem is not that every claim is false. It is that a true claim and a false one look the same on the pack. The words doing the work — natural, clean, chemical-free, sustainable — carry no enforced common definition, and none of them tells you who made the thing or in which town.
The brand doing the real work has the mirror-image problem. You know your sourcing is better. You have no cheap way to show it. Formal ESG reporting is largely built for listed companies with compliance departments and disclosure budgets — not for a ten-person cold-press unit in a district town.
So if a buyer, an investor or a journalist asked you tomorrow to separate what you can prove from what you merely say, you would probably be building that list from scratch, under pressure, in public.
What we do about it
Planetars runs on one rule: a claim should arrive with the thing that lets someone check it. Replace an adjective with something specific enough to be argued with.
Outward — to the product
500 products, 10 categories, 47 Indian brands, 24 towns across about 15 states. Every listing carries the brand, the origin town and state, the price and the unit — and links out to the brand’s own website. We are not asking you to trust our description of a brand. We are pointing you at the source.
Inward — to the organisation
Where a listing tells you who and where, the assessment asks how: 19 criteria across four dimensions. Free, no account, about eight minutes. The score moves as you answer, and you finish with a score, a risk rating and recommendations tied to the answers you gave.
The part most sites would leave out
The two halves do not touch yet. No product in the catalogue carries an ESG score, and we have not scored any of the 47 brands — they are brands whose products we listed and linked to, nothing more. Being catalogued by us is not an endorsement, not a partnership and not a score. The 215 products marked Planetars Signature are our own shortlist, not a certificate. Joining the two halves properly is the work ahead. Claiming it is already done would fail the exact test we are asking brands to pass.
The method, in the open
Opacity is what makes ESG worthless. So here is the whole framework: the four dimensions, how many criteria sit in each, what the questions actually sound like, and how an answer turns into a number.
Brand is not part of standard ESG. We add it because a claim made in public is itself a governance question.
Criteria counts above are for a business. The split across the four dimensions shifts slightly for an individual, family, community or product — it always totals 19.
Every criterion scores 0–3
Which lands you in one of five bands
The limit, stated plainly
This is a self-assessment. You are scoring yourself, and a score built on your own answers is worth exactly what your honesty is worth. It tells you where you stand by your own account. That is genuinely useful, and it is not proof.
Which is why the second tier exists. ₹15,000 for one brand, ₹36,000 for three: a person reads your evidence against the same 19 criteria — the identical framework, not a longer secret one — and returns a written report in five business days. Same questions, higher burden of proof. One you fill in; one somebody checks.
Who it is for
If you are buying
500 products across 10 categories — oils, personal care, spices, teas, honey, sweeteners, fermented foods, superfoods, grains and home — from 47 Indian brands in 24 towns, Meghalaya and Assam through to Kerala and Tamil Nadu.
Every listing names the brand, the town and state, the price and the unit, and links to the brand’s own site — so the last step of checking is yours, not ours.
Two plain things: ordering runs over WhatsApp today, not one-tap checkout. And the free assessment is open to you too — you can run it as an individual, a family or a community, not only as a business.
If you are building a brand
Start with the free assessment: 19 criteria, four dimensions, about eight minutes, no account. It asks for a few details about your organisation first, then gives you a score, a risk rating and recommendations tied to your answers.
Want it checked rather than self-reported? ₹15,000 for one brand, ₹36,000 for three — a person reads your evidence against the same 19 criteria and writes it up within five business days.
Selling through Planetars is a separate conversation: marketplace listing runs at 13% or 26% commission, with no listing fees and no minimum order quantity. Growth consulting is available too. Nothing requires you to take all three.
The Planetars Signature
The Planetars Signature is placed only on products we have personally evaluated and believe represent the highest standard of sustainability, origin transparency and planetary care. When you see it, trust it completely.
Placed only on products that meet our highest standard of origin, sustainability and planetary care.
B2C · Pro Planet Marketplace
Orders via WhatsApp.
Eco packaging. Pan-India.
New products added weekly.
How we source
We do not work with aggregators or middlemen. Every product is sourced through a direct relationship with the farm, cooperative or maker. This is the only way to guarantee what we promise.
Planetars for Business
Brand strategy, ESG consulting, digital growth and full-funnel ecosystem architecture — built specifically for companies that put the planet first. Soulful growth as the outcome to every strategy.
About Planetars
Planetars was founded on the belief that keeping the planet healthy, loved and nurtured is not a niche interest — it is the most important commercial opportunity of our time.
Whether you are a family buying groceries or a founder building a company, we meet you where you are. And we go further — with less harm, more impact, and genuine pride in what we put our name on.
Where we actually stand
A page about checkable claims has to be checkable itself. So: no customer counts, no testimonials, no press logos, no partner walls, no counters ticking upward. Here is what exists.
Built and working today
Offered, with published terms
Legal entity
Alma Mater Biz Solutions Pvt Ltd
Registered office
D-5/2 Parth Indraprasth, Vastrapur,
Ahmedabad, Gujarat 380052, India
Brand established
2025
Reach a person
+91 97257 25950
2–5 PM & 8–10 PM IST
launch@planetars.com
Where to go next
Get In Touch
Ordering pro-planet products or building a growth ecosystem — we want to hear from you. Fastest response: WhatsApp.
Thank you for your Planetars order. You can view this order anytime in My Account. We will process and dispatch within 2-3 business days.